Ulma Forklift Trucks holds its 2014 Annual Sales Convention with unprecedented attendance

At this edition ULMA brought together over 60 participants, among its own sales agents and distributors. Attendance was highly successful. Furthermore, several members of  Euroleva, official Mitsubishi distributor in Portugal, also attended.

The scenario of a large part of the convention which finished on Friday 20th was the Gipuzkoan town Oñati, and marketing strategies, analysis of forklift truck market figures, new services ULMA offers its collaborators and the presentation of new innovative financial renting products were some of the main points worked on during these sessions. The convention also served as a meeting point, leading to an exchange of experiences among the distributors.

Furthermore, ULMA dedicated an entire session to presenting the latest innovations Mitsubishi launched on the market during the first half of 2014.

Although several models were analysed, special emphasis was placed on the presentation of the two latest innovations, i.e. the new 80V EDIA EX range of electric trucks, consisting of 5 different 4-wheel models with a load capacity between 2.5 and 3.5 tonnes, and the new generation of SENSÍA reach trucks consisting of 11 new models for the load capacity range of 1.4 to 2.5 tonnes and a lifting height of up to 13,000 mm in the 2.0 tonne model.

Ulma Forklift Trucks wishes to thank the official distributors and their own sales reps, not only for attending the event but also for their brand loyalty, enabling them to be highly efficient in product knowledge and consolidation of a friendly, professional and trustworthy sales network.