ULMA Carretillas Elevadoras transfers its successful experience to those attending the Presentation of the 2013-2016 ICT Plan for the MONDRAGON Corporation.
The 2013-2016 ICT programme brings together all the planned trends in ICT and the respective standards to be taken into consideration in the sphere of Information and Communication Technology, while also contributing specific guidelines to be taken into account when designing the strategic plans for the Cooperatives with the aim to transfer Good Practice.
Following the presentation of the Plan and having disseminated the results obtained in the biennial analysis conducted by the Corporation to gauge the implementation and positioning of the Mondragon Group as regards ICT, they then went on to show different experiences undertaken by Group companies which had been recognised as Good Practice in 2012 by the Corporation, one of which was ULMA Carretillas Elevadoras with our project "Developing an online Technical Support Service and e-commerce" undertaken by the ULMA Carretillas Elevadoras IT Department and presented to the event attendees by Jesús Jara and Jon Ander Aramendi.
The successful experience developed and implemented at ULMA Carretillas was based on two elements which were both very different yet also closely linked. On the one hand, by optimizing the Technical Support Service Processes, facilitating real-time management and direct relations with the customer for the fleet of machines, cutting down on administration work, optimizing consumption and control of spare parts as well as standardizing the activity itself. On the other hand, by using E-Commerce to improve spare part sales by differentiating the business service in terms of accessibility and customer response time and considerably improving relationships with key customers.
To summarize, solutions and initiatives such as those implemented by ULMA do not just bring greater efficiency and productivity by incorporating the "real-time management" factor but also considerably enhance customer relationship management by reaffirming the commitment undertaken to maintain an excellent standard of service delivery.