Francisco Javier Elías Chocarro new Managing Director of ULMA Forklift Trucks — ULMA Begira
Ulma Lifting Solutions

Francisco Javier Elías Chocarro new Managing Director of ULMA Forklift Trucks

The new Managing Director of ULMA Forklift Trucks, Francisco Javier Elías Chocarro, has a degree in Business Administration and an Executive Master in Business Administration (EMBA), and has spent a large part of his career working at service companies, specifically the machinery rental sector.
Francisco Javier Elías Chocarro new Managing Director of ULMA Forklift Trucks
Oct 28, 2016

Born in Bilbao, 52 year-old Francisco Javier Elías, has extensive experience at the head of different business units within the Grupo GAM (Grúas Aldaiturriaga), where he managed the group's international development in Latin America (Chile, Brazil, Peru, Colombia and Panama) and, later performed the role of General Manager of the Group's Mexico subsidiary.

His objective is to direct the organisation to tackle the new challenges affecting the sector, focussing on market share growth and territorial expansion, based on the Customer, Service Quality and Continuous Improvement.

Although he joined ULMA Forklift Trucks on 13 October, he will be supported for several months by the outgoing Managing Director, Angel Sánchez, who will handover the reigns when he retires on 31 December.