ULMA Group holds an open doors day to share its experience drawing up a Digital Style Guide. — ULMA Begira
Ulma Group

ULMA Group holds an open doors day to share its experience drawing up a Digital Style Guide.

Last Thursday ULMA Group’s Central Departments held an open doors event as part of the push organised by MONDRAGON Corporation to disseminate Best Practices and exchange information among cooperatives
ULMA Group holds an open doors day to share its experience drawing up a Digital Style Guide.
Feb 04, 2014

With Communication 2.0 and social media gaining in importance in companies' online marketing strategies, in 2013 ULMA Group set up its digital style manual which requires the Marketing and Communication Departments at all of its businesses to continuously update online content.
The development and implementation of this manual, prepared in collaboration with Mondragón Unibertsitatea, is the result of an analysis of ULMA Group’s online image and the consensus decision among all the ULMA Group companies to set unified criteria in order to transmit a coherent image that is in step with ULMA's brand values.

The open doors day was attended by representatives from Ategi, Fagor Ederlan, Mondragon Lingua and Corporación MONDRAGON, who shared their communication goals and strategy based on the opportunities offered by 2.0 platforms and social media.

ULMA Group recognises the added value of Corporación MONDRAGON's corporate management model and thanks the participants for the quality of their presentations on their experiences and their cooperative attitude, which significantly enriched the event.