ULMA Packaging receives a visit from the EITB programme Teknopolis

Guillermo Roa de Elhuyar interviewed the Flow Pack line Product Manager, Josu García, regarding the quadpack for whole chicken application which is causing great expectation among the different media.

The programme interest arose due to the publication of a series of news items and articles published on different online sites, talking about this new packaging aimed at whole chicken, and recently launched by the British supermarket chain ASDA with a bakeable film facilitating preparation of the dish.

One of the points of most interest was in relation to the packaging trends mainly set by the UK where consumer habits are one step ahead, and consumers prefer pre-cooked or semi-prepared products for easy cooking/preparation with no direct manipulation.

We trust ULMA Packaging will going inspiring interest for Teknopolis in the figure via the new packaging proposals.