We are ULMA, the voice and image for a new Assembly focus — ULMA Begira
Ulma Construction

We are ULMA, the voice and image for a new Assembly focus

The Ordinary General Assembly of ULMA CyE, held on 22 May was different to the previous ones. That was the exact hope, to give a different focus and create a comfortable and close space to stimulate the participative attitude of all the partners present at the annual event.
We are ULMA, the voice and image for a new Assembly focus
Jul 17, 2015

Several days before the Assembly, the partners of ULMA CyE could guess the change of which they would be the protagonists when they received the agenda and were invited to participated in a group dynamic.

Upon entering the sports complex where the Assembly was held, each partner received a ticket indicating the team of colleagues with whom they would converse on aspects related to the cooperative environment with the “visual thinking” method which facilitates conversation on different concepts, through the communication and construction of meanings as a team. Cooperative, enthusiasm, team and pride are some of the concepts that featured in the cloud of conclusions, ideas and sentiments collected in the different teams that were formed.

Cooperative, enthusiasm, team and pride are some of the concepts that featured in the cloud of conclusions.

The distribution of the space also promoted the feeling of proximity, confidence and active participation in the development of the day, replacing the usual presidential table with the lectern, solely occupied by the person responsible for making the presentation at all times, shortening the distance between them and the audience, accommodated on chairs placed around the stage, reducing the number of seats located in the stands and thus trying to eliminate any aspect that would make the partner a mere spectator.

In this way, ULMA CyE wanted to give relevance to the General Assembly, the body that represents the maximum expression of the company's will. Looking after every detail during the day and furthermore giving the deserved level of importance both to the work that precedes the assembly and the subsequent development once the conclusions resulting from the participative dynamic are interpreted, the goal was to take a new step in the revitalisation of the cooperative essence.

The first-person “We are ULMA” voice, present in the new corporate supports of the Group, materialises and acquires significance by means of actions of participation, innovation and creativity such as that which ULMA CyE has performed giving renewed value to a space that promotes knowledge and the amplification of all voices.

>> Wall with the conclusions and concepts collected during the group dynamic